Social Media for Health

What Will You Learn?

• Understanding Social Media Platforms and Their Role in Healthcare: Learn how various social media platforms (such as Facebook, Twitter, Instagram, TikTok, and LinkedIn) can be leveraged in the context of healthcare to engage with patients, share health information, and promote health campaigns.
• Developing Effective Health Communication Strategies: Gain skills in crafting clear, engaging, and evidence-based health messages tailored to different social media platforms, including the use of visuals, infographics, and multimedia to enhance communication effectiveness.
• Building and Managing a Professional Health Presence Online: Learn how to create and maintain a professional health profile, manage personal branding, and engage ethically with followers while upholding patient confidentiality and professional integrity.
• Designing and Implementing Public Health Campaigns: Understand how to design, execute, and measure the success of health campaigns on social media, including strategies for addressing misinformation and managing crises.
• Navigating Legal and Ethical Issues in Social Media Use: Explore the legal and ethical considerations relevant to health social media use, including privacy regulations like HIPAA and GDPR, and how to address misinformation, maintain professional integrity, and prepare for evolving digital health trends.