Introduction to Customer Relationship Management

This course provides students with a solid introduction to customer relationship management (CRM), a comprehensive understanding of the processes that are involved, a strong understanding of the software components that are used in various CRM systems, and practical applications of CRM in a variety of industries. Because the course is geared toward students who are interested in rural management, it incorporates real-world examples that have a direct connection to modern principles of CRM.

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Requirements

  • Language of teaching for this course is English. This means that all communication during lectures will be in English, and all literature and auxiliary materials are in English.
  • You can use the translation widget on this website to translate course content into your preferred language.
  • The course is subject to evaluation. At the end of the course, students are to participate in the final assessment and score up to 70% to qualify for certification.
  • Students can retake assessment three times only.

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