Essentials of Customer Relationship Management (CRM)
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About Course
The “Essentials of Customer Relationship Management” course offers a comprehensive exploration of the key principles and strategies that drive successful customer relationships in today’s dynamic business environment. This course delves into the evolution of CRM from transactional approaches to relationship-oriented strategies, emphasizing the integration of people, processes, and technology. Students will learn how to navigate the customer lifecycle, employ CRM technology effectively, manage customer data responsibly, and enhance customer experiences across multiple channels. By understanding the latest trends and innovations in CRM, including AI, social media integration, and mobile CRM, participants will be equipped to develop and execute robust CRM strategies that align with business goals and foster long-term customer loyalty.
Course Content
Essentials of CRM
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Introduction to Customer Relationship Management (CRM)
00:00 -
Understanding the Customer Lifecycle
00:00 -
CRM Technology and Tools
00:00 -
Data Management in CRM
00:00 -
Customer Experience Management (CXM)
00:00 -
CRM Strategy and Planning
00:00 -
Future Trends in CRM
00:00 -
Assessment
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